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The ProdPro Podcast takes you behind the scenes of TV and film production with ProdPro CEO Alexander LoVerde and top industry voices. Cited by major press and used by leading studios and vendors, ProdPro is the production intelligence platform tracking key trends, market shifts, and the people driving them. Each episode gives studios, vendors, and freelancers sharper insight into how others think and make decisions—making the entire ecosystem smarter. From hiring crews to landing jobs to winning business, we break down the operations that power physical and post production.

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ProdPro’s CEO Alex LoVerde sat down with John Corser, former SVP of Production at NBCUniversal, for a behind-the-scenes look at how physical production decisions get made at the studio level – from where a show shoots, to how vendors are chosen, and why even great new tools can struggle to gain traction.

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